GTM foundations for early-stage B2B teams

Build a GTM engine that doesn’t rely on the founder

I help early-stage B2B teams build the GTM foundations needed to scale beyond founder-led sales

WHAT I DO

FOUNDATIONS

ICP and Messaging

Sharper positioning, buyer triggers, and a narrative that gets founders out of feature-selling

Process

Pipeline and Sales Process

Clean stages, frictionless handoffs, and a rhythm founders can follow without thinking

Outbound

Outbound Motion

Target lists, repeatable sequences, and messaging that earns replies instead of spamming

READINESS

Hiring & Forecasting

When to hire, who to hire, and a simple model to predict if your motion is working

HOW I WORK

GTM Diagnostic

(4 weeks, fixed fee)

A structured assessment of your customers, messaging, pipeline, outbound activities, and early forecasting. The engagement concludes with a clear 90-day GTM roadmap and implementation of one to two high-impact improvements.

Build-out & Execution Support

(Optional Implementation support, 2-3 months)

Hands-on support to build the GTM foundation, including messaging, outbound structure, sales process design, CRM setup, forecasting, and first-hire readiness. Delivered in fixed-fee sprints to provide clarity on scope and cost.

WHAT YOU GET

From the 4-week diagnostic

  • A defined ICP to target

  • A 90-day GTM plan

  • One to two quick improvements implemented

With implementation support

  • Outbound sequence

  • CRM pipeline structure

  • Weekly deal review format

  • Forecast model

  • Sales playbook

ABOUT ME

I’ve spent 17 years scaling B2B sales operations across multiple geographies, building GTM engines for both high-growth startups and enterprise products. I’ve led teams, designed outbound and pipeline systems, and helped technical founders transition from founder-led sales to repeatable revenue.My approach is hands-on, practical, and built for small B2B teams that need structure without overkill. I focus on clarity, simple processes, and systems that teams can use immediately.

Get in Touch

Ready to Build Your GTM Foundation?

If you’re an early-stage B2B founder who needs clarity, structure, and a repeatable sales engine, let’s talk

Thank you

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